Charlie is a professional copywriter. He holds a Bachelor of Arts degree in English from the University of Notre Dame. Charlie spent his early career working for and on behalf of most of the noteworthy advertising agencies in the Rochester area as writer, supervisor, and creative director. He has spent the past twenty something years as sole proprietor of Copywriter @ Large. Charlie and Kurt have been colleagues since their agency days in the early ‘90’s. They are seminal members of Creative Collaborative.
Charlie listens. He thinks. He reflects. Then he comes up with the most crystallized view of what you didn’t even know your company could be – a positioning so right and true it suggests a creative approach born out of authenticity instead of made up and patched on.
Charlie’s self appraisal is short. “I’m an idea guy, a word sculptor, and a base baritone,” he will tell you. “I value considered thought and finely crafted language, as do my clients. The singing thing is of no commercial value.”