HOW DO YOU CREATE AN IDENTITY FOR AN ACCOUNTING STARTUP THAT COMMUNICATES THE HIGH LEVEL OF EXPERIENCE AND SKILL OF ITS PRINCIPALS? YOU LISTEN TO THEIR EXPERIENCES. YOU CREATE A MARK AND IDENTITY THAT IS CLASSIC AND DISTINCTIVE. YOU CARRY IT THROUGH ALL COMMUNICATIONS. YOU STAY TRUE TO CORE VALUES AND BELIEFS THAT DIFFERENTIATE THE FIRM.
Tom Wright and Norm Provvidenza both had ample experience building successful accounting firms for others. It was time for them to build their own. They needed to attract solid, mid level corporate clients to grow with over time. They needed to separate themselves from all the mom and pop accounting firms so that clients would feel confident in their ability to handle corporate work. PAKAN created a polished, time honored identity that allowed them to make a great first impression. It also gave them confidence that their identity would make a professional, first class impression with subsequent referrals.