There’s a fundamental reason why we go into communications in the first place. It allows us to both rationally and emotionally respond to the world around us. Shortly after the 9/11 attack on the World Trade Center, I felt a response became necessary. I created two posters to represent the infamous day. Through the simplest of symbols — an eye, its reflection, and a line of copy — I created a framework that I believe began to describe the emotions witnessed by many after this tragic event. Yes, design and concept can provide clarity of emotion as well.