People in the field of marketing communications come at you from a variety of disciplines and directions. Because of this, we find businesses are often unclear about what the focus and scope of their marketing communications should be. It can be equally confusing as to what the role of an ad agency, design firm, or outsourced marketing communications team should be. Questions arise about skill level, talent, expertise, chemistry, work process, bandwidth and capacity to expand into a wide range of media. Many assumptions are made at the outset of such relationships.
We find that marketing and creative firms tend to focus on what they do and deliver. This sometimes obscures the real need to address the fundamental point of pain for your business. Because your marketing team will be so influential in developing the public perception of your business, and its ultimate growth and success, it is important that your relationship should begin on solid ground of mutual trust and respect.