HOW DO YOU DISTINGUISH YOUR CLINICAL LABORATORY FROM ALL OTHERS IN THE FIELD? YOU EXPLORE THE BRAND UNTIL YOU UNEARTH ITS MOST APPEALING STRENGTHS. YOU LET PEOPLE KNOW YOU’RE ABLE TO HANDLE ANY REQUEST THEY BRING YOU. YOU INVITE THEM TO ASK THE IMPOSSIBLE.

Unbelievable speed and accuracy. Unprecedented customization. Unimaginable innovation. Unparalleled dedication and care. This is how ACM Medical Lab distinguishes itself from the competition. Working with management, marketing and writer Marilyn Lewis, our brand strategy was to create a series of narratives and characters that would illustrate these core values in a series of posters, a capabilities brochure, and tradeshow displays. This new brand positioning and visual identity made a huge splash at several large industry trade shows. ACM received several new business opportunities from this effort, not to mention an internal sense of pride.

The brand driver | The brand positioning in a nutshell | The differentiator
Ask the impossible | Visual narratives were created illustrating the company’s core brand strengths
Unbelievable Speed & Accuracy | Core Brand Attributes
Unparalleled Dedication & Care | Unprecedented Customization | Unimaginable innovation | Core Brand Attributes
Capabilities collateral and product sheets for key clients and trade show use employing the ask the impossible brand driver
Trade show brand elements | Messaging and collateral were developed for use before, during, and after the show