HOW DO YOU DISTINGUISH YOUR CLINICAL LABORATORY FROM ALL OTHERS IN THE FIELD? YOU EXPLORE THE BRAND UNTIL YOU UNEARTH ITS MOST APPEALING STRENGTHS. YOU LET PEOPLE KNOW YOU’RE ABLE TO HANDLE ANY REQUEST THEY BRING YOU. YOU INVITE THEM TO ASK THE IMPOSSIBLE.
Unbelievable speed and accuracy. Unprecedented customization. Unimaginable innovation. Unparalleled dedication and care. This is how ACM Medical Lab distinguishes itself from the competition. Working with management, marketing and writer Marilyn Lewis, our brand strategy was to create a series of narratives and characters that would illustrate these core values in a series of posters, a capabilities brochure, and tradeshow displays. This new brand positioning and visual identity made a huge splash at several large industry trade shows. ACM received several new business opportunities from this effort, not to mention an internal sense of pride.