HOW DO YOU HELP ENGENDER A BETTER SUCCESS RATE FOR GIVING PROGRAMS FROM ALUMNI AND CONSTITUENTS? YOU ELIMINATE PERCEIVED REDUNDANCIES AND CONFUSION. YOU ESTABLISH A SINGLE IDENTITY AND DESTINATION ACROSS THE UNIVERSITY. YOU DEVELOP ROCHESTER REUNION AS THE SINGLE SOURCE FOR UNIVERSITY ALUMNI GIVING PROGRAMS.
It seems true for nearly every university or college. Once you graduate, you are immediately inundated with requests for contributions from every entity on campus. It often seems there are multiple asks from a specific school or degree program, all at the same time. Rochester Reunion was developed in concert with PAKAN as a way to deal with this multiple messaging from competing sources. A clear and thorough understanding of the University of Rochester identity guidelines was the first step to creating each college alumni signature. This mark had to work across all colleges and schools and be adaptable to anniversary years in each. Stationery for every college was also developed, along with direct mail applications, ads, and web. An identity guideline for usage direction was also developed.