HOW DO YOU MOTIVATE THE SALES FORCE OF THE HIGH QUALITY, INNOVATIVE VOLVO XC90 AUTOMOBILE? YOU TREAT THEM WITH CONSUMMATE CARE AND ATTENTION AS YOU INTRODUCE THEM FIRST TO A WELL-CRAFTED, AMAZINGLY ENGINEERED NEW PRODUCT LINE. YOU APPEAL TO THEIR SENSES AS WELL AS THEIR MINDS.
PAKAN was called in by Ardent Learning to develop a series of very high-end print collateral pieces to tantalize a very discerning sales force. We began with great imagery and a very clearly articulated identity system already in place. We were able to apply creative design, imagery and print production elements within the brand structure to enhance the message. Always clean, always well organized, always Volvo
Volvo XC90 Introductory Brochure | Features and benefits organized by spread | Creative direction
Spiral bound with 2 sided printing on translucent sheets |Square format design | Image selection and manipulation
XC90 first spread | Establish information hierarchy
XC90 second spread | Features and benefits | Translucent paper with demonstration illustration
XC90 brochure | Illustration demonstrating different engine configurations
XC90 brochure | Illustration detail printed 4 color on velum stock
XC90 lifestyle spread | 2 sided printed pastoral imagery
XC90 lifestyle spread | Detail of image metaphor