HOW DO YOU REPOSITION A COMPANY THAT SUDDENLY CHANGED LEADERSHIP? YOU START AT THE BEGINNING. YOU LISTEN CAREFULLY TO THE NEW LEADERS. YOU ENCOURAGE EVERYONE TO PARTICIPATE. YOU INVOLVE EVERYONE IN THE OUTCOME. YOU CRAFT AN AUTHENTIC POSITION.
Law firms often reflect the personalities of their principal players. Boylan Code is no exception. When the partnership changed, the firm philosophy went through a change as well. Boylan Code needed to reposition itself once more. An exclusive positioning had to become inclusive. With the guidance of marketing director Mike Dorritie and partner Carol Maue, we were able to lead the entire firm through a brand review and repositioning that more accurately reflected their true customer focus — At Boylan Code, our specialty is you. It’s what they say, and what they do.
