HOW DO YOU REBRAND A CLOSE KNIT FAMILY BUSINESS THAT DESIGNS AND CRAFTS BENCH MADE CUSTOM MEN’S SUITS? YOU LISTEN TO THE STORIES OF FINE ITALIAN CRAFTSMEN SPANNING NEARLY FIFTY YEARS. YOU LEARN THE MEANING AND HISTORY OF ALL THE GRAPHIC ICONS. YOU GET A FEEL AND UNDERSTANDING FOR THE TASTE OF THE CLIENTELE.
Adrian Jules has been producing suits of superior quality since the early 1960s. We were commissioned to create a new identity that would reflect the family values of strength, solidity, and classic elegance. We chose type, color, and paper with an understated yet classic Italian feel. Our new logomark recalls letterpress printing and classic bookplates. The brand color of deep blue is masculine, solid, and rich. The brand holds up well on finely printed cards rich with foil stamp and embossing. The face-to-face presentation continues to be powerful. The mark also adapts well on signage and as jacket embroidery. Multiple uses of the logo create strong brand awareness and value. The new identity was integral to the opening of AJ’s first showroom away from the manufacturing facility