Essence, personality, and promise lead to your brand position that informs your brand strategy. Once approved, there are fundamental elements to explore that will influence all that follows. These include brand color, images, graphics, typefaces, and how they all relate. It also includes both the style and voice your messaging will take. We pull these elements together into a brand style guide that will serve as a framework to articulate the brand. We invite all our stakeholders to take part in the process. This keeps everyone involved and on the same page.

Creating guidelines will help us be clear and consistent across all communications. this is our primary goal, both short and long term.